Would you like the “Cliff notes” or “Schmoop” of my New Book that comes out next month on June 1st? It’s called Making It in the Art World: 2021 and it’s all about how today’s artists survive, exhibit, earn money in the post-pandemic world - without selling out.
Preorder a copy, and the “Cliff notes” of the book is yours for free (not available anywhere else) so you can read it like a college student on a bender!
But why THIS book, and why now?
There is a lot of “advice for artists” in book form and on the web and in blogs and Zoom talks, but most artists want more than a beginning-level business course.
In fact, as creative individuals, artists do not generally want a business plan; they just want to keep making art. What if you could create a way of working with money that was as creative as making your art?
In this book, I am exploring different ways that artists have used to sell their work and manage their careers, often in very creative ways and on their own terms.
This is a book about the art world and how it works. This book is meant for the artist as well as the creative person who has yearnings that are not yet defined but tend to the art world. It is also for conceptual artists that are biennial bound as well as Sunday painters, because what we are talking about in this book is how to organize and run your life on art.
There are other books on marketing your art or and promoting yourself, and this one too will cover that material, but this book will also be a guide you write in, and by the end of the book, you will have a personal plan of actions and ideas to make life in the arts a little easier and hopefully, a little more profitable.
In many cases, traditional marketing techniques do not work for the arts, so you will learn about what innovative artists have done that will open a door for you to begin creating your own form of marketing.
For example, just running Facebook or Instagram ads is not enough and will often result in wasted time and money, because there has to be a method behind it all, and it has to be personal (since your art is not just another product).