Last few hours to get [Audience Building]
Published: Sun, 11/29/20
I've answered questions. Lots of them.
I've allayed some fears (yes: starting something new is scary because it requires change, and change is hard).
But today, question-time is over.
Sometimes asking questions is just a place to hide from taking the scary plunge into the unknown.
If you still have a question that's holding you back from enrolling in Audience Building, then here's my advice:
You're hiding.
Having your question answered won't change anything.
Waiting for the closing hours to ask your question is a game of shifting the burden to someone else. It gets you off the hook.
There is an old zen saying I love:
"The way a person does one thing is the way they do everything."
What kind of person are you?
What does your behavior say about your actions?
Of all the questions I've fielded this past week, the most common has boiled down to this:
Will Audience Building work for me?
Which, of course, is the wrong question.
That's a loaded question that gets you off the hook.
"It wasn't me. It was the course; Audience Building."
The better question?
Am I willing to do the work?
You can't learn to play tennis by reading a book.
You can't shoot under par having never swung a golf club.
The information I share in Audience Building is the part of the contract I've already delivered on in spades.
But the part I can't do: the "will this work for me" part. That's on you.
That's picking up the tennis racket, getting on the court, and hitting a thousand balls.
Truth is: most people aren't willing to do the hard work.
Bucking the trend isn't easy, but *everyone* has it in them to do.
It starts with a decision (not a question): I will do the work.
I'm enrolled in this journey, so bring it on.
That's the attitude.
This is all a journey.
Embrace it. Be enrolled in your new scary journey.
Which means there will be unknowns.
Shit you can't plan for before you start.
But isn't that part of the fun of going on a new journey: like a holiday to a country and place you've never been before?
Lean in.
Come join our other artists who have already signed up for the Audience Building journey.
You *can* do this.
I don't have the money.
I don't have the time.
I don't have my questions answered.
Those are all excuses to avoid facing the truth.
Audience Building will work for you, will change your life in some meaningful way: but requires your enrollment to do the work.
The rest: I've already done.
Audience Building isn't a finished course yet; it's scrappy. Hence this being the final early adopter enrollment.
But Audience Building is plenty finished for you to follow along, then make change (and magic) happen.
People are waiting for you to serve them. Don't hide. They're counting on you to ship your scrappy Audience Building.
Join us.
Audience Building was created, custom-made with love, for you:
https://praxiscenter.thrivecart.com/audience-building-course/
Brainard "sometimes scrappy" Carey
P.S.
Just before finishing this email, I received an email (newsletter) from Seth Godin. It reads:
'Scrappy' is not the same as 'crappy'
The only choice is to launch before you're ready.
Before it's perfect.
Before it's 100% proven to be no risk to you.
At that moment, your resistance says, "don't ship it, it's crappy stuff. We don't ship crap."
And it's true that you shouldn't ship work that's hurried, sloppy or ungenerous.
But what's actually on offer is something scrappy.
Scrappy means that while it's unpolished, it's better than good enough.
Scrappy doesn't care about cosmetics as much as it cares about impact.
Scrappy is flexible and resilient and ready to learn.
Ship scrappy.
Source: https://seths.blog/2019/07/scrappy-is-not-the-same-as-crappy/
Like I said:
I've done my bit.
Audience Building is scrappy, but I shipped it because it was important.