What ɴᴇᴠᴇʀ to say in a letter to a potential patron
Published: Fri, 10/30/20
New decade, new hope! If you’re a serious artist, but you’ve struggled to get funding for your projects in the past, then this email is your Secret Santa.
On the 2nd of November, I will teach a free workshop on our proprietary Praxis Artist-Patron Matchmaking Method that students have used to raise more than $134,000 - yes, you read right $134,000 - to date.

You will walk out of this webinar with a step-by-step workflow you can use to find patrons that are interested in funding YOUR particular work and convince them to sponsor you (without feeling like you’re asking for a handout)
Here are some of the other insights you will discover on this “Donor-Based Funding For Artists” webinar:
- What never to say in a letter to a potential patron (When you make this social faux pas, donors perceive you as greedy and don’t take your work seriously)
- How to frame the dream you have, be it a painting or a film, so that it gets funded (This old-school fundraising technique used by the Kabakovs practically guarantees that your letters will be read with pleasure and responded to generously)
- Why you need to add this phrase about your work to your correspondence (When you do this you get ongoing support that continues year after year as opposed to a one-time donation)
Best,
Brainard
PS: The webinar will only be recorded for those that register, so click the link above even if you can’t make it to the live session.