I want to get your art into a museum
Published: Mon, 05/01/23
Your work gets into the Whitney Museum of American Art. A major collector visits your studio. A large purchase is made privately. A gallery represents you.
Getting into a museum leads to a type of recognition that art collectors notice. Because that one museum exhibit can generate two or three meaningful relationships with collectors and curators that might last a lifetime. Those collectors and curators know many gallery directors. The word gets around and before long a gallery or two, or three, is selling your work.
That is the chain of events that can happen from one museum exhibit (even one piece in a group show at a museum) to multiple galleries selling your work.
But how do you get your work into a museum in the first place?
Especially in a market that is dominated by “celebrity” artists…
I want to teach you a little-known way that can not only introduce you to museum management, but can sometimes drive them almost stark, raving mad at the thought of not being able to buy your work for their permanent collection:
Approaching museums with workshops.
Here is an example:
Often the first step is to write a letter to a curator at the museum with your proposal.
That proposal will lead to a meeting.
And these days that usually means a virtual visit over Zoom.
I want to get a curator to visit you (which is the easier part), and show you how to conduct a successful studio visit that makes you feel great when they leave - and leads to big opportunities for your art career (which is the hard part).
That’s why I’m teaching a free workshop next week on exactly that:
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ZOOM STUDIO VISITS FOR ARTISTS:
How to get a curator to do a Zoom studio visit with you (and prepare for that visit) so you feel confident before and after that visit
(Using Matthew Barney’s Studio Visit Process)
8th May at 1:00 pm EST
Click here to register for the workshop
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ZOOM STUDIO VISITS FOR ARTISTS:
How to get a curator to do a Zoom studio visit with you (and prepare for that visit) so you feel confident before and after that visit
(Using Matthew Barney’s Studio Visit Process)
8th May at 1:00 pm EST
Click here to register for the workshop
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Meet a curator in our roundtable discussions.
Go from not knowing whom to invite to having a list of curators.
Go from never having a good studio visit to having 2 every month (or more, because you are using Zoom).
Go from awkward and panic-stricken visits to successful studio visits that lead to tremendous opportunities.
That’s my promise to you.
Want in?
-Brainard
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PS: The workshop will only be recorded for those that register, so click the link above even if you can’t make it to the live session.