Beautiful Troublemakers: Artists You Know
Published: Wed, 02/01/23
Duchamp’s ‘Fountain’ offended even fellow artists, but launched an artistic revolution
Keith Haring turned art into a weapon in the war against AIDS
Paula Rego protested abortion rights in Portugal in a series of powerful pastels
The Guerrilla Girls: Known for their feminist protest art, have fought the lack of recognition and inclusion for women in the art world often with posters like this.
In 60 paintings Jacob Lawrence captured the journeys of millions of African-Americans who left the Jim Crow South in search of better lives elsewhere.
Yayoi Kusama may be celebrated these days for dots & pumpkins. But in the 1960s, at the height of the Vietnam War, she staged actions in New York, counteracting violence with activism in the form of naked body painting happenings and orgiastic love-ins. Her first Anatomic Explosion featuring naked dancers took place on 15 October 1968 opposite the New York Stock Exchange, and was prefaced by a press release that stated, ‘The money made with this stock is enabling the war to continue. We protest this cruel, greedy instrument of the war establishment.’
So how does this relate to selling art online?
Yayoi Kusame wanted to bring your attention to the Vietnam War, Jacob Lawrence wanted to bring your attention to the Jim Crow South, the Guerilla Girls wanted to bring your attention to the small percentage of women artists in museums, Paula Rego brought attention to abortion rights, Keith Haring brought attention to the AIDS crisis, and Duchamp brought attention to himself.
Quite simply: Attention is the currency of the internet.
First they stop doom scrolling...
Then, they notice YOU.
Then, they want YOU(r art).
Then, they buy from YOU.
Then, they tell their mom, their hairdresser & their dog all about YOU.
(And, of course, their gallerist, their collector friends, and that curator they met at Susan’s brunch last Sunday…)
They *pay* attention.
If you want to sell politicians on change, you need to get voters to *pay* attention.
If you want to sell collectors work, you need to get them to *pay* attention.
And if you want to remain in the studio all day, and make sales on autopilot?
Then you too need to *pay* attention...
… to the free workshop I’m running on Monday Feb 6, 2023 01:00 PM EST where I’ll show you a proven system to grab attention, generate art sales online and build a base of collectors.
You can use this to sell paintings. You can use this to sell music. You can use this to sell books. It works regardless of the medium of your art.
This system works even if you have no business experience and have never sold online.
You will walk out of this training knowing exactly what it takes to make a sale and how some of the top artists are doing it today so that you can start generating sales online and build a base of collectors in the next 12 months.
>>> You can register for the workshop here (just click the link, no opt in required) <<<
Talk soon,
Brainard
PS: The training will only be recorded for those that register. So if you want to receive the webinar recording, click the link above even if you can’t make it to the live session.
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